Episode 25

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Published on:

9th Aug 2021

Build What You Can Now

A lot of the time, we want something to be perfect before we launch it. This can hold you back from moving forward in your business. In this coaching call clip, Mike explains why you shouldn't wait until it's perfect and what he does instead.

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Who is Mike Crow?

Mike Crow is a Marketing and Business Expert who has built and managed multiple 7-figure businesses, including two 7-figure inspection firms.

For the past 15 years, he's coached thousands of other inspection business owners and has personally helped 100+ companies grow to $1,000,000+ in annual revenue. He has also helped multiple single-inspector operations earn 6-figure annual revenues (some surpassing $300,000).

Mike can teach any entrepreneur how to systematize and market their business to achieve their personal and professional goals.

Transcript
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Hi, this is Mike Crowe, and I run home inspection business.

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In fact, I've run a couple of home inspection businesses.

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You know, true joy for me, though, has been helping literally

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thousands of home inspectors build really solid home inspection business as well.

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We can help a single man operation be able to do over three hundred

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thousand dollars a year,

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maybe all the way up

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to 400 thousand dollars a year as a single inspector operation.

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Even better for me is the 80 plus companies that we have helped

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be able to build million dollar home inspection businesses.

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I would like to help you be able to do the same thing.

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A lot of the time, we want something to be perfect before we launch it.

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This can hold you back from moving forward in your business.

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In this coaching call clip, Mike explains

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why you shouldn't wait until it's perfect and what he does instead.

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Guys, I teach what I call the 95 percent rule, and you need to know,

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ninety five percent of the people you're surrounded with have.

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But the other five percent don't.

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Oh, guys, this has got to be way too much fun.

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But the truth is, though, that

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ninety five percent of people want to keep you safe.

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Want to protect you. Want to tell you why it won't work.

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Want to tell you what you need to do before you do that.

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And it is one of the things that we talked

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about on the call and response, part of the coaching group call as well.

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And is the fact that everybody wants to try to put

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the perfect thing in place instead of build what they can.

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Now, and this is something Gene taught on this morning.

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Build what you can now and then add on to it.

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And my greatest example of that really comes from amusement parks.

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And I don't know, I go to a lot of amusement

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parks, and I don't think most of you probably look at it the same way I do

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. Animal Kingdom, when it first opened up at Disney, was

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was very sparse, very

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unaccommodating, and a lot of ways was very hot.

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But they knew it would grow into different things.

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And now the trees are huge and there's lots of shade.

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And they've added nighttime programs and they've added Pandora,

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which is the land from Avatar movie.

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And then they've added this and they've added that.

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And so, you know, it's just amazing what, you know, they can take and grow with.

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The very first time I really saw this happen was when they talked

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about Disneyland and how Disneyland

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was so unready, ready to be opened up.

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A couple of weird things happened.

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One was that the asphalt was so soft

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that ladies' hills, the lady's high heels, and they went and high heels,

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by the way, sunk into the asphalt , OK, and got stuck.

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OK, can you imagine that lady's high heels getting stuck in the asphalt?

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They would put benches out in the benches, would literally slip into the asphalt.

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OK, because they weren't they weren't really ready yet. OK.

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And they they had not put out enough grass in front of Walt Disney World.

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So Disney had them go out and put little signs labeling the weeds, OK,

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that, you know, so people would go, oh, that's what oh, that's what the. Oh, okay.

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And it looked intentional when I did my very first three days of secrets revealed.

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When I did my very first three days of secret revealed,

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I only taught Big Bang marketing. That was it.

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And then the next year, I added on to it.

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I had it on the root and the root notebook and what that looked like.

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And I had it on other speakers. And then every year,

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every year, three days, scriptable, it got bigger and better.

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And every year we took something from the previous year

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and moved it forward every year thereafter.

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OK, so the year we did the we did Star Wars, by the way, we had these

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big blue banners that came down, you know, and they said, be successful on them.

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Dot, dot, dot. All right.

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And we use those every year after that.

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So the question is the thought is that during your process

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of growing what you're growing, it's not going to be perfect at first.

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There's going to be all kinds of gaps and holes and and bridges

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that you have to take care of and build and and fill in.

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And, you know, it's kind of funny.

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My dad bought 50 acres up in Oklahoma.

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Oh, I don't know, 30 years ago, 20 years ago. I don't know.

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Is a long time ago.

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And there's two parts, the land.

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And there was a creek that ran through the land and my dad was gone.

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You know, we used to have to walk all the way around this pond up here.

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We had to walk all the way around to get from one side to the other.

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And my dad said I would really love to have a road that goes right here across.

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And and they used to.

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And at first they put up this to buy six.

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Can you imagine a two by six, right.

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And it was you can you can you walk out of two by six?

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It was like it was like it was like walking on barrels that, you know, Walt

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Disney World or Six Flags or something , you know, the bridge going up and down.

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And my dad bought a tractor at one point, and I loved writing the tractor.

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It was just it was relaxing the noise. I couldn't hear anybody else.

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Nobody else was interrupting me. I could just think.

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And and I said, well, I can take some dirt.

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I can make your pond bigger up here.

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And he told me he wanted the pond bigger.

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I could make the pond bigger up here and take that dirt and put it down here

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and we could build a road across this creek.

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And he laid a couple of big old pipes down so the water would still go through.

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And all day. That's all I did all day.

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Just go get dirt, put dirt, get dirt, put dirt.

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And towards the end of the day, I drove across with the tractor.

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Cos it was like, hallelujah. OK.

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But that's the way it works with all of our businesses.

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Nothing's ever perfect now.

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Now, I went up there Friday, last Friday, I think it was with

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my dad, not last Friday, the Friday before. Anyway.

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And as we were over there, he drove across that with his pickup

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truck, because now he's made it even bigger, even better.

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And even, you know, more solid and done some other things as well.

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The thing is and Jim talked about this this morning.

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The thing is, guys,

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that when we start something, it's never perfect in the beginning.

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And the part of my part of my program, part of my

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mission, my values, is that I continually improve on everything.

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I continually improve on everything, you know.

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I think, Ricky, I think you've seen the building up here.

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Jeff, you've seen it in multiple times.

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The first time we did this building,

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the first off, it was a disaster and then we made it better.

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But every every year

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we improve like three, four, five, six things on this building.

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OK, this year, I'm just going to I'm just going to share

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I planted bluebonnets out front.

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And by the way, when I say I planted bluebonnets,

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I hired someone to plant blueberries out front. OK.

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And Wednesday night, I have someone coming to plant more flowers out front

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because the bluebonnets are gone because they're they're like,

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you know , they're like six weeks and then they're in and out.

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And so but, you know, there's that.

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I went into Susan's sewing room

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and I looked at the blinds and I went, oh, God, these blinds are terrible.

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And so I, I pulled all the blinds down and I put up nice, beautiful,

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beautiful. Enough blinds there. OK.

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So the question I want you to think about and this is going to be the question

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we're going to run around the table today.

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This is going to be the question we're running around. I got Jeff's attention.

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OK. What's the one thing that you're building right now?

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That isn't perfect.

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But it's worth building because we need it in our business in the future.

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About the Podcast

The Home Inspector Marketing Podcast
Marketing and Business Building Strategies for Home Inspectors.
Join Mike Crow as he shares his insider secrets and proven strategies for building a thriving home inspection business. In each episode, Mike will cover the latest tips and best practices for growing your business and improving your inspection skills. Whether you're a seasoned inspector or just starting out, you won't want to miss this valuable advice from one of the industry's top experts. Tune in now and take your home inspection business to the next level!