Episode 45

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Published on:

4th Apr 2022

Don't Miss Out!

Mike Crow Returns

Mike talks with Davy Tyburski, America's Chief Profit Officer, about why mastermind groups are so important and why you should be at the upcoming meeting!

If you have any questions about the Mastermind meeting or how you can attend, email us at hello@coachblueprint.com

Transcript
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There was something really strange that happened the other day

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as I was talking to people about how long

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we've been in the home inspection business.

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And I don't know about you, but I'm not the youngest guy in the room anymore.

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I remember when I was 20 something sitting there and I used to look at all

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the guys around the table and go man I want to be like these guys.

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Then I found out most of those guys were doing 50 inspections a year and I went

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Me and my dad are doing like 400

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plus inspections a year each.

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And I go, I don't want to be like these guys.

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So then I started asking myself, What do I want to be like?

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How do I want to grow my business? What will that look like?

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And there were no great examples.

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I looked all across North America.

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I traveled to seminars and conferences And every now and then,

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I'd find somebody that had three, four or five, six inspectors.

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And I and I went, Huh? How can that be done?

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And I

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sat down with one gentleman I remember him so well.

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He was such a great guy.

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I made sure I sat next to him at a dinner, at a conference, and we talked, and

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I shared with him.

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I said, you know, wouldn't it be great if we could all kind of bring the people,

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the right people together, the people that truly want to succeed,

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the people that already have some idea of what it takes to succeed

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and share ideas with each other in that process, though.

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One of the things that I discovered was what it took to be

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successful, what it took to really take things to the next level.

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And it was kind of funny because one year for about 18

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years, I would do a show, a huge show for inspectors.

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And we had a lot of fun with it.

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I mean, I played all kinds of characters we did stuff from Star Wars.

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We had a lot of fun with it.

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And 1 time I'm sitting around the table and somebody goes, Man,

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you are like the father of home inspector marketing.

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And I went, I like that ok,

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And some people actually called me the godfather of home inspector marketing.

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Because I'll make you an offer you can't refuse.

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Do you want to be successful?

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Well, then, good, you got to do this.

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But once you do this, you've got to help other people.

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And so that was kind of funny, too.

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But the bottom line was I loved the title of being the Father of Home

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Inspector Marketing.

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In every industry, there is somebody that, like, pulls

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all the right information together, pulls all the right people together,

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and when they do, wonderful, exciting things happen.

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I just had the blessing to be that person in the home inspection field.

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One of the things that I think makes us unique is that we focus on

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what you might call the five F's.

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Number one for me is family.

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I am all about family.

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Family commitment, family, being together.

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Every Thursday night, my family comes together.

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In fact, this last Thursday night, all four of my kids were there.

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Some of my grandkids were there.

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It was amazing.

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So we're about the five Fs so family.

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And then there's fitness.

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Now honestly, I could probably do a little better on that.

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But with that said, I do exercise.

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I go for walks.

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I, I do a lot of things.

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I make sure that I can stay fit.

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And it's something that is very important to me.

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Even my wife recently has just done amazing things in that area.

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So there's family, there's fitness, and then there is faith.

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I am incredibly faith driven.

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I find that the more faith driven you are, the more willing

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you are to take a step forward, even when you don't know

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where that step is taking you kind of like the headlights on a car, right?

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You can see where you're going with what's in the headlights.

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But when you go farther, then you can see farther.

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Well, faith driven people have the ability to be able to go around the corner

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not knowing what's around the corner.

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Everything I do is faith driven.

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We'll talk more about that at some point.

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Then there's financial. All right.

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You know, Mark Victor Hanson said it this way.

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He said, The best thing we can do for the poor is not be one of them.

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And I couldn't agree more with that.

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The way I say it is, the more money we make, the more people we can help.

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So financial is an incredible part of that.

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And then there's fun, man.

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If you can't have some fun in life, then it really isn't worth living.

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I'm just telling you.

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So I do I have two weaknesses.

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I have two weaknesses.

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One is movies. I love movies.

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And the second is poker.

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So I go play poker on a regular basis now.

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Both of those also feed into everything else I do because I get new ideas.

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Poker has taught me patience, which

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when I was younger, that was a little bit of a struggle for me.

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And then fun.

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One of the things I love to do is travel.

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So me and my wife have just been to I mean, we've been to Israel

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and Jordan and Australia and New Zealand and

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all of the UK.

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And we're we're going to we're scheduled soon to be able to go to South America

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and Antarctica.

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My wife said, Penguins, yeah, I want to see penguins

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thank God the polar bears are on the other end.

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Okay. But fun.

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So those are the five Fs And think about it.

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Do you have your world rounded out

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where each of those are being fed on a regular basis?

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Because if you're not feeding one of them, it throws everything off balance.

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So one of the things that makes us completely unique

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and I want to make sure you think about it,

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one of the things that makes us completely unique is my family.

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Been married 40 plus years, four amazing kids that have all worked with me

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at one time, another couple of them still to work with me.

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And then, of course, there's fitness and then there's faith.

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And then there's financial and then there's fun.

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You got it.

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You've got to take a look

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and you've got to make sure that you're working on all of them.

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Now, in my coaching program, one of the things that I really excelled

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at was searching the world over, hoping I'd find true love

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Good hee haw reference.

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How many people you think probably don't even get that right. It's okay.

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Some people get it.

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Yeah. So anyway,

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One of my biggest secrets the secret may be important for you.

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One of my biggest secrets is finding people that I can have walk

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side by side with me that are as good as I am, or better

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or better in some areas, maybe not as good as I am in other areas.

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And that one probably even better.

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I'm really good at numbers,

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but then I discovered somebody that not only understood the numbers,

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but I understood why maybe those numbers were supposed to be.

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and that was Davy Tyburski.

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Davy and I have done tremendous amount of things together.

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I've actually asked him to come in and work with me

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on our business ventures and help me win in a number of ways.

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And Davy

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has had experience in huge companies and worked with other coaching businesses.

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And I said, Davy, I mean,

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what would it take to get you maybe to come work with me?

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And Davy went, Well, you may have just picked the right day to ask me.

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All right, Davy

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tell us a little bit more about yourself and maybe why why you joined us.

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Absolutely. First off, love your brother. Always fun.

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Always fun to hang out with brother and being able to serve

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great members and potential clients and all those kind of things.

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Well, it's a great question because one of the things that I'm often asked is

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how did you earn the title of America's chief profit officer?

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Exactly. Again, not profit coach.

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Not not something I studied in the book.

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This is real world experience of how I became America's chief profit officer.

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And it's really because there's there's really five areas of your business, right?

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Specifically, it's marketing, it's sales, customer service operations.

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And even though the pinky is the smallest it's really the most important

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in Mike and I's business, but also in your business as well.

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It's about getting paid, right?

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So we got marketing, sales, customer service, operations, and getting paid

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And what I've been able

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to do with companies such as Microsoft, Kellogg's, Goodyear, Walt Disney,

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just to name a few and many entrepreneurs in the startup phase,

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is really close the gaps in all areas of that business.

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So we can actually make it more of a profit machine.

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As you often say, Mike,

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you know, the more you earn, the more you can serve or something

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similar to like the more money you make, the more people you can help.

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Yeah. So that's one of the things I've always focused on with my clients.

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And a little more history about me is I spent 20 years in prison.

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we're

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supposed to wait a little longer Before you laugh.

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I used to go visit. That's right.

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And he always wrote me letters, which is even better.

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And baked him a cake from time to time here.

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You know,

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I think Susan baked the cake and Mike slipped a few things into the cake,

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such as screwdrivers, razor blades, and some of the things I needed.

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Okay. Okay. It's long enough.

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No, I was not in prison, but I usually use that.

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I use that example in terms of my keynote speaking

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because I talk about I was in prison, but that was actually corporate America.

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And that was really we talk a lot about education and knowledge,

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skills and abilities, and that's where I got my Real-World education.

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As a matter of fact,

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one of the things that we'll transition to another topic here just for a second,

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but one of the pet peeves Mike and I both have

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is we've been around this business for a long time.

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I was in corporate for 20 years.

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I've been in the entrepreneur space for well over ten years now.

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And one of our pet peeves is people that are coaches or consultants

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that basically got all their experience from a book.

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As Mike and I both know, and we have the scars to prove it,

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and from the arrows in the back,

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when you come and see us and spend time

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with us, you'll actually see that we have all those cuts and bruises.

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One thing my pastor says, I tell Mike this all the time.

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My pastor tells me it's better for the men, for the men watching the video.

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It's better to learn to shave on another man's face.

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Than your own.

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And Mike and I

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have a lot of cuts on our faces from things that we've done in the past.

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And we're going to share that with you when you come and visit us in person.

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But let me get back to the rest of the story and close the loop.

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I don't want to leave that open for you.

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So ten years in the entrepreneur space, 20 years in corporate.

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And really the pet peeve doesn't exist with Mike and I.

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We have been there.

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Very important for you when you're picking a coach, consultant and advisor

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specifically, whether it's Mike and I or not.

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Here's some of the questions you should be asking. One.

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Have they been there?

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Do they have real world experience in one of those areas?

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Marketing, sales, customer service, operations, getting paid?

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Do they have real world experience Have they been there?

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Check that box, Mike.

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Yeah, I think that's an easy one to check.

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I can check that box.

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Yeah, I think you can check that box.

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Why is that important to you?

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Well, because you're going to learn from our mistakes.

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You're going to learn to shave on our faces.

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We're going to share not only the blessings we've had,

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but also we're going to share the curse. It's so been there.

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Mike and I both check that box.

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Been there, done that.

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Can you check the done that box multiple times.

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Multiple times. And fast forward the tape here a little bit.

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Yeah, I could check that box, too.

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And that's where most consultants stop Been there, done that.

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What you need to be asking is, are you still doing it today?

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Are you keeping up with the latest and greatest in your people?

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Latest and greatest in the technology latest and greatest in the processed?

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Not just what used to work,

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but more importantly, what's going to work a year or two, three years out.

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And that's something that by tag teaming with Mike and I together,

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we're going to be able to deliver to you.

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So not only been there, done that, but still doing it today.

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And Mike's business with Jonathan and his family with Texinspec,

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that is that company was built to be a prototype.

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So what that means to you is basically they have gone now for over

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it's over 30 years, right?

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For over 30 years they've had the prototype company.

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So they've been there, they've done that and they're still doing it today.

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So hopefully that's a little helpful to them.

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Can I mention one thing?

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One of the things I find a lot of times is that people get there,

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so they built $1,000,000 business or 2 million or $3 million business.

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And they they focus on what they're doing right now

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and they forget sometimes what it takes for that new person.

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One of the things that one of the things I love about you

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is I hear you all the time talk about when this happened.

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This is what we did not well, when this happens now here's

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what we do now because

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most people don't have the capability to do what you and I do now.

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So we have to remember how we we hot dogged it.

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You know, when when we were broke.

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You know, absolutely.

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I think another key component is and I can over ten industries

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that I've served, whether like I said earlier,

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whether it's billion dollar companies or a startup entrepreneur, I've personally

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got into the trenches, into the ditches, got my hands dirty,

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working with over ten different industries

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Now, even though we're specifically talking about home inspectors, why

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why is it important to learn from others who have businesses outside of the home

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inspection market?

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And Mike, you want to tell a quick story about maybe one example you have.

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And I'll tell one my tell one of my stories

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and we'll see how we can bring that together.

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Well, you know, one of the things very simple one is

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I'm known as the father of home inspector marketing.

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Right.

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But it's because I went and studied other marketing people in other industries,

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studying marketing people out of carpet cleaning, out of dentistry,

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out of all these other things.

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And there was this one guy that had this 200% guarantee,

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and I pulled it out of that industry, pulled into ours.

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And so we created the 200% guarantee for home inspections.

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And when we did, it just completely shook the industry.

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As far as my story goes.

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As far as a different industry, I'll give one.

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I mean, there's many examples, but if I had to pick one, I'll pick

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one for instance, my one of my clients, we created a referral box.

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You know, like in your business, whenever you're asking for referrals

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and somebody on your behalf is going out doing that for you,

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they always clunk it up, right?

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No one can explain your business better than you.

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So what we did is we created it.

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Let's just call it the

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let's call it the dental arena, just to make it easy, the dental business.

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So what we did is we created referral boxes

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and we put a specific book inside that package.

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We put a nice gift inside that package.

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They took it and gave it to their top 20% of the patients.

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They gave them five boxes each.

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So every time that person was talking to their neighbor,

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a family member or whatever,

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instead of them trying to explain how great this dentist was, all they had to do

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spoon feed people,

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all they had to do is take the referral box give it to their friend as a gift.

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And 30, I think it was like 32% of the number of boxes

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they gave out turned into a client or a patient, I should say.

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So if they gave out 100 referral boxes, they picked up

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33 new patients because they spoon fed the person.

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Now pause for a second.

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How can we model that more importantly, how can you model that for your business

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of taking a referral box, giving it to a lot of your best clients?

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So when someone asks them about you, they don't have to try to explain it

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they could say, Oh, I'm glad you asked, here, here's a gift for you.

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And the box does all the heavy lifting for you.

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I love that my brain is already adapting that into the home inspection, of course.

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So imagine we've pulled our top 20

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real estate agents create

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this box, which, by the way, creating the box is going to be part of the fun.

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Create this box, give it to our top 20 agents,

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and they just give it out to some other agents.

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Oh, my gosh.

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The new mavens we would get out of that would be monstrous.

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Well, they go, Hey, man, I'm happy to help. Yeah.

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There we go. We've earned our living today.

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I think we're gonna stay

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so we'll pause there for a second, because here's the point.

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This is just we're just ad hoc that.

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Right.

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But imagine if you were sitting in this room with Mike, myself,

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our entire team and many others just like you that are looking and seeking

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for new information around your marketing, your sales, your customer

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service, your operations or getting paid.

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These ideas just flow naturally in this environment.

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One of the things is everybody that sits around the table has ideas.

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Then all we have to do is put our experience behind it,

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whether it was when you were in jail, you know?

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Right. Exactly.

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A lot of experience is a lot of experience there.

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I had more experience there than I really care to talk about either.

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And and then take it and tweak it a little bit.

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I can't tell you the number of times somebody said, Oh, what about this?

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And I went, Yeah, but you could do it here, here, here, here and here.

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And before we know it, we're five times or ten times a simple idea.

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This the reason, guys, I love having Davy here.

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I mean, man, just the idea right there alone

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is going to be worth $100,000 or more to me next year.

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There you go, Yeah, well, let's close out this segment by saying this.

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One of the things you'll hear from others outside of Mike and I and our group

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is addition to talk about additions, how do you add a new client

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how do you add a new real estate agent to represent you and refer you?

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If you want

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just additions, you should probably go and hang out with those folks.

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But if you're looking for multiplication, how do you 10x that?

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How do you 20x that?

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We're the folks and we're the team you want to hang out with.

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You know, one of the things

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Mike and I talk about a lot is all the information that's out there.

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I mean, got the Internet, we got social media, go to YouTube.

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You could do brain surgery if you watch the right YouTube video.

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But here's the important part.

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What we want to talk about is what good is all that knowledge

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if you can't break it down into Bite-Sized pieces

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for me, the sixth grader in the room to clearly understand

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and without having a blueprint of how to implement all that information,

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all that knowledge, what good is the knowledge?

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It's important for people to realize that the information is all out there.

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How are you going to organize it?

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How are you going to study it? How are you going to prioritize it?

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One of the things I love about what you do is you teach people how to prioritize.

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What's the next most important thing they're going to learn?

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You know what I find is that people have the information,

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but as soon as they get this done, they don't know what's next.

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Even during an inspection, I would be saying, All right, I'm

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inspecting this, but I'm going to go here next because I knew what my routine was.

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When you have the information prioritized and organized the way you and I

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have learned to do it

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through different mastermind groups and different successful people,

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then the information's there and we just go, Okay,

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I'm working on this right now, but I know this is next.

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I know this is where I'm going.

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It's kind of a cool thing.

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Absolutely.

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And let's go back and let's go back a few years back of the day, right

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when I walked to school in the snow backwards.

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I just remember in my first couple years of getting

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into improving my knowledge, my skills, abilities through seminars

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back in the day of cassette tapes and CDs and all that,

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I wish there was a way and somebody

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or a group that would actually take all that information

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and break it down because let's face it, let's look at today.

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There's so much information out there that it becomes overwhelming.

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Very much so.

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You have to have the not just information, you need to have the right information.

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That's really filtered out.

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And that's what Mike and I do a great job with.

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We only pull out the gold nuggets

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that really are going to have the biggest impact on you,

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your business and your family.

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And we only take the most important asset that we have.

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We only take your time and talk about those particular pieces

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because if you had to go out on your own and look at every YouTube video on

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how to market your business, how to how to run your business effectively,

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it would be if not thousands, probably tens of thousands of hours of information

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that's out there.

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And how do you know what's right

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How do you know it's correct and it's actually going to work in your business?

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Well, there's still guesswork with us.

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We know it works. It works here on planet Earth.

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And that's what we want to share with you when you come and see us.

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By the way, guys, this is the reason I asked Davy to be a partner with me on

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this is because I have literally watched him go through this over and over

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and over again with company after company after company, and and not just

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small companies, which has been great, but with huge companies.

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Okay.

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And I cannot tell you how excited I am

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that you're going to be part of this group moving forward.

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And here's what I know.

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They'll get to that faster because there's two of us,

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not just one and then the truth is there's ten of us

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because other million dollar companies are going to be sitting in the room. Yep.

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That have followed the formula and working on it as well.

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There you go. So who are your board of advisors?

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Who are you listening to?

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Who's filtering out that information?

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Are you listening to The Good Angel or are you listening to

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the Devil on the shoulder?

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Because one of the biggest mistakes we see people make

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is listening to the wrong person,

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listening to somebody that says they know how to make you successful,

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but they haven't done it themselves.

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And or if they've done with this sales, they don't even really know exactly

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what they did to get there.

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It's what you and I work on every single day.

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And another thing that makes us unique here

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within the company is the fact that we offer a 10x

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guarantee when you're a fly on the wall at one of our upcoming events.

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Well, yeah, and here's the thing is when I used to do

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my big events and we had hundreds of people come I told them, said, come.

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And if you're not absolutely, totally convinced

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that you're going to get ten times what you paid to come to that,

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then some of them paid a lot of money to come to those events.

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I said, I'll give you your money back, in fact.

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So here's what I want you to understand. Can be a fly on the wall.

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Just sit in the room with multimillion dollar people.

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And some people, by the way, that are their first year in business

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and have the best year you could possibly imagine as a first year person.

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And and hear what we say here, what we teach them.

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I guarantee you're going to get at least

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ten times the value of what you pay to come to be a fly on the wall.

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And if for some reason you don't, I'll give you your money back,

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plus I'll give you $500 just to help cover your travel,

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because here's what we know.

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We're looking for the people that are fearless

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and we're fearless.

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And I'm going to tell you another secret I never had

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anybody take me up on the offer after the three days.

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Guess why?

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Because we deliver at an incredibly high level.

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Absolutely.

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And another key part two, again, if you're even thinking maybe

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then you absolutely you need to come to the event

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and get to experience what we had to offer because there's no better way

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to drive a vehicle than to actually get in it and test drive it.

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So that's why we want you to come with us.

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And just to close this particular piece out, we want to make sure that you're

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this type of person.

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Number one, you have a burning desire. Absolutely.

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Number two, you're seeking specialized knowledge.

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So you can expand your knowledge, your skills and your ability.

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Again, if this is you, we're definitely the right community for you

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if you have discipline.

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In other words, the discipline to take action and get things done,

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you're very decisive.

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So you're able to make decisions

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without sitting around wondering what you should do.

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You're our type of person.

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And the last one is really if you love being around people just like you

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and some that are maybe more successful so you can learn from them, that

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certainly being part of our mastermind is certainly right for you.

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So go ahead and click the button on this page.

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And go ahead and register for the upcoming event.

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About the Podcast

The Home Inspector Marketing Podcast
Marketing and Business Building Strategies for Home Inspectors.
Revealing the secrets to building your home inspection business.