Episode 40

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Published on:

28th Feb 2022

Your Brain Is Working Against You

From a presentation Mike gave in 2017.

If you want to reach Mike or have a question for him, contact us at hello@coachblueprint.com

Transcript
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Hi, this is Mike Crow and I run a home inspection business.

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In fact, I've run a couple of home inspection businesses.

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You true joy for me though, has been helping literally thousands of

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home inspectors build really solid home inspection business as well.

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We can help a single man operation be able to do over $300,000 a year.

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Maybe all the way up to $400,000 a year as a single inspector.

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Even better for me is the 80 plus companies that we have helped

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be able to build million dollar home inspection businesses.

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I would like to help you be able to do the same.

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Now let's talk about memory.

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Test your muscle memory to wake up your brain.

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This is interesting.

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Your mind can't command, unless you first learned to obey you.

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Can't direct others without training until you actually are willing to do

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what successful people tell you to do.

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You cannot be successful yourself.

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I learned that a long time ago because my dad has been the most successful

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person in my life in so many ways.

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And I learned to listen to what he told me to do.

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And then I found coaches and then I found consultants and I found other people

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that told me what successful people did.

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Stagnant minds are the greatest obstacles to progress.

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I don't know about you, but how many books did you read last year?

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Right?

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Brian talked about this.

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The average person reads how many?

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Zero.

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Okay.

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Krista and I and Jonathan we read.

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I guarantee you at least one book a month, at least.

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And we have people reading some in some cases, one book a week.

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Your brain relegates, everything possible to other functions in

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the body, as long as it's able.

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And that it is only when the old order of things won't work any longer, does

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the brain actually get on the job?

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So I want you to understand this, your brain is working against you.

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One professor discovered that he was buttoning his shirt up one

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day and we all button our shirts and we just do it automatically.

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And we realized he wasn't working.

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So his brain went all right, let me look at that.

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Huh?

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The button hole is sewed shut.

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And so he realized there was a problem.

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That was the only time the brain kicked in.

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And then what he realized as he was teaching all of his classes.

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But that's the way everybody works in life.

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You get in your car and you drive somewhere and you don't even think

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about where you're going anymore.

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Especially with GPS.

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Now, hopefully you're punching in good information into the GPS.

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What are you doing to wake up your brain to force you to think differently?

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This is the reason masterminds are so important because when you sit around

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the table with 16 other people that are building successful businesses and

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you say something that's completely bogus, okay, they're going to call you.

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And it's kind of weird because you know, somebody shows up and they're

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in shorts and, and we go, please tell me, you don't wear shorts on the job.

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, not you.

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You're the owner of the company.

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You don't wear shorts right on, on, on inspections.

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Well, yeah, in my area because I'm in Arizona or I'm in, I'm in Florida

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and, and shorts are normal bogus.

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My friend completely bogus.

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I just want you to know I'm calling you on it.

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You want to be successful dressed successful.

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At one point, Jonathan used to wear short sleeves and he used to wear blue jeans.

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And Jonathan at one point went, I want to be manager of this company.

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And I said, great, you now wear slacks.

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And you now wear long sleeve shirts every single day and no more short sleeves.

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And he went Don and Ashley it's, he, it was a lot easier

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than he thought it would be.

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But your brain has to get on the job.

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95% of people thinking aimless does solitary.

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I'm going to tell you what that word means in a second, because I didn't know to

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solitary gossipy flow of ideas and only 5% definitely aim and arrive at conclusions.

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Desultory.

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I love new words, I asked Susan what it meant.

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She told me by the way, okay.

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Then I went and looked it up.

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Does someone Tory means lacking a plan purpose or.

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Do you know, who is lacking a plan, purpose, or enthusiasm,

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these guys right here.

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And by the way, they think enthusiasm is going to see in a movie or playing

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a game of golf or playing a video game.

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And by the way, I do all that.

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But that's just a piece of what I do.

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I do a lot of other things.

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The other thing they said is jumping from one object of attention to another,

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without concentration or clear order, you have to make sure you stay focused.

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Every three months we come together and we refocus on what

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we need to do to be successful.

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And when you go home, you know, the biggest thing that breaks my heart when

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somebody joins is they go home and then they call and they go, oh, I'm sorry.

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But right now, such and such is happening in my life.

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And I can't do it.

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And we try, we try to tell them, we warned you.

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That was going to happen.

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Don't let that happen.

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Show up.

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We even try to help them get where they're going, because we know when

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they show up, everything else gets easier, but the 95% will convince.

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You will convince you that you really don't need to show up.

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You already got what you need.

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Don't you have enough information.

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That's what they'll tell you.

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Don't you have enough information to succeed.

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That's what your spouse will tell you.

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That's what your kids will tell you what your parents will tell you.

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In some cases.

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Don't you have enough information to succeed?

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Of course you do.

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You had enough information to succeed before you showed up here,

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but it's about implementation.

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It's about surrounding yourself with other successful people.

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It's about taking it to the next level and hearing how one person overcame a

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problem you probably have, or a challenge.

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You might have to be able to take it to the next level.

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It's about having someone stand next to you and say, you can

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do it because it's difficult.

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Sometimes it's difficult sometimes.

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So take notes, not just today, but the rest of your life.

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The note takers by the way, are the most successful people out

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there because it engages the brain.

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All right.

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So be charismatic.

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Did I ever mention to you, I am not a charismatic person

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or let's put it this way.

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I was not a charismatic person when I was in high school.

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Okay.

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I did a lot of stupid stuff when I was in school and I got myself

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in a lot of trouble and I was an introvert to base on top of all that.

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So I went to school and I worked.

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I went to school and I worked because honestly I wouldn't money.

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And my dad, one of the things I love about my dad was he said, son, any

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money you earn is yours to keep.

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Cause when he grew up, when he earned money, it went into the family.

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If you have kids and they're earning money, it should be there.

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We do teach our kids how to divide the money up so that they'll

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have it for different things.

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Think about this for a second.

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Elizabeth is on a scholarship.

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She works as a tutor so that she can have something to put on her resume.

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She gets paid a little bit of money for that, and she goes to college

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full-time and she still puts a hundred dollars a month in her savings account.

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She's 21.

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She has thousands of dollars in her savings account that they're planning

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on using when they get married to help buy their first house, rarely have

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any of my kids ever gone and rented.

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And if they have, they haven't rented for very long, because

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owning is so much better,

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so develop a magnetic personality, learn some social skills and social skills

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come by helping other people succeed.

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One of the things I've seen Michael do is he is now helping other people succeed.

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He sharing with people what he does to help be successful.

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It's kind of a cool thing.

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Now, I want you to think about this.

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We all know there's four basic personality types, right?

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And people will tell you, figure out what your basic personality type is.

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And, use it to make yourself a better person.

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And I want you to know that's completely bogus.

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Yes, I have a dominant personality, but I learned to be charismatic is that you

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have to master all four personalities.

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And the best way to do that is to be around other people that do it.

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So step one, make worthwhile contacts, find other cool people

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that are doing stuff and being successful in be around them.

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Can, can I get all of our coaches to stand up for?

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Just suck.

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It would all of our coaches stand up for a second.

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Yeah.

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Give him a hand.

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These are worthwhile contacts.

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Thank you so much, guys.

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These are worthwhile contacts and I will tell you the reason, one

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of the reasons they're coaches is because they have charisma because

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people want to be around them so you got to make worthwhile contacts.

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You've got to find other people you've found it pays to come

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into contact with great men.

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Now here's the big secret with coming into contact with great men or women.

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Let me make that clear I want you to know whether it's a man or a woman.

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You want to emulate them.

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You want to find out what they're doing and you want to do exactly the

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same thing they're doing in gags.

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Very simple pressure.

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Does it work?

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Pressure force does not work.

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If you want to be successful, we can not force you to be successful.

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There was a gentleman that came last year that I basically forced to come.

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And I basically forced him to create a big bang marketing route of 20

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offices and visit those 20 offices.

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And when we asked people to join , he was the first one up out

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of his seat and he went and signed up and I was so proud of him.

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And I thought to myself, it worked.

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And then I got the phone call, Mike, I'm so sorry.

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I can't because I'm too busy.

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Now, are you freaking kidding me?

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You told me that if you could do just five inspections a week, it

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would change your life for ever.

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And now you're doing 10, 12 inspections a week and you have the nerve to pick

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up the phone and call me as they are.

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I'm too busy.

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When you called me the first time you were saying, I'm only doing one, maybe

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two inspections a week and I'm dying.

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And we financially helped him through, because I wanted to prove that the

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big bang marketing would work for him.

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He broke my heart.

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He broke my heart, but I can't force somebody to be successful.

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But I want you to know if you want to be successful, you

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don't do what the 95% are doing.

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See, he's doing what the 95% are doing right now.

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He's home doing inspections, making money.

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That money is going to go the wrong direction for him.

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Now, some people like him wake up a second year, a third year and they

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come back and we have people that are back a second and third year that

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have been gone for a couple of years.

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And I get that.

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And I have to tell you, you are probably stronger than just about

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anybody else because to show back up later is an impressive thing.

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About the Podcast

The Home Inspector Marketing Podcast
Marketing and Business Building Strategies for Home Inspectors.
Revealing the secrets to building your home inspection business.